SEO stands for 'Search Engine Optimization', which is the process of getting traffic
from free, organic, editorial, or natural search results in search engines. It aims to
improve your website's position in search results pages (SERPs).
Remember, the higher
the website is listed, the more people will see it.To many people, the term “search
engine” is synonymous with Google, which has about 83% of the global search engine
market. Because Google is the dominant search engine, SEO typically revolves around what
works best for Google. It’s useful to have a clear understanding of how Google works and
why.Search engines help people find what they’re looking for online. Whether researching
a product, looking for a restaurant, or booking a vacation, search engines are a common
starting point when you need information. For business owners, they offer a valuable
opportunity to direct relevant traffic to your website.
