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Case Study: Spark GPS

No Big Budget, No Problem:
Spark GPS’s
Scalable Meta Ad Success

Remarkable Growth Achieved

+7–12%

Lead Conversion Rate

+8

ROAS

-50%

Cost Per Lead

+4X

Lead Generation

Client Overview:

Client: Spark GPS

Industry: Automotive Tech

Product: GPS Trackers for Cars & Bikes

Location: Pune

Objective: Lead Generation

Platform: Meta Ads (Facebook & Instagram)

Campaign Objective:

Spark GPS wanted to drive quality leads from Pune for their GPS tracking devices. The goal was to reach vehicle owners interested in real-time location tracking, anti-theft security, and smart vehicle management.

Strategy:

Hyper-local targeting: Focused on vehicle owners in Pune actively engaging with automotive content.
Problem-solving creative: Emphasized features like anti-theft, real-time tracking, and peace of mind.
Lead-form optimization: Simplified forms to encourage faster conversions with minimal drop-off.

Result:

Campaign enabled high-volume acquisition at low risk, fueling sustainable customer growth.
Achieved 4X faster lead growth compared to industry benchmarks for local campaigns.
Created top-of-funnel momentum, building a pipeline for future conversions.
Proved a scalable growth model with minimal spend.

Key Takeaway: This campaign proves you don’t need massive budgets to see real growth. With laser-focused targeting, value-driven messaging, and optimized conversion paths, Spark GPS unlocked fast, efficient, and scalable lead generation.

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