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Case Study: PURE EV

Just Fire:
PURE EV’s
Influencer Blitz Hits 6.2M Views

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Remarkable Growth Achieved

6.2M+

Total Views

35K+

Avg Views per Influencer

163

Total Influencers

5 Weeks

Campaign Duration

Client Overview:

Name: PURE EV

Category: Electric Bikes (e-Bikes)

Location: Hyderabad, India

Total Influencer: 163

Key performance indicator:

  • Total views: 6.2M
  • Average view per influencer: 35K +

Objective:

Drive massive brand awareness for PURE EV's bike models by leveraging visual storytelling and influencer scale.

PURE EV Campaign
PURE EV Graph

Strategy:

  • Branded Content
    PURE EV provided a high-quality brand video.
  • Influencer Platform Focus
    Campaign focused on Instagram video posts by influencers.
  • Campaign Scale
    Deployed a 5-week blitz across 163 influencers.
  • Consistency in Messaging
    Emphasis on uniform messaging across all influencers for consistency.

Report:

Massive Scale: Delivered 6.2M+ views across 5 weeks — a 10X leap compared to single-influencer campaigns.
Strategic increase in influencer count from 23 to 163 showing scaling logic and investment.
Even by Week 5, the campaign still generated 1.3M+ views, showing no fatigue.

Key Takeaway: “Mass influencer activation with pre-produced branded content delivers wide reach and sharp brand recall, ideal for product launches or category education.”


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