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Case Study: Mohor Exhibition

Real Growth- Mohor’s Event
Growth Formula

iGolf Logo

Remarkable Growth Achieved

+5–10%

Lead Conversion Rate

+384%

ROAS

-150%

Cost Per Lead

+13X

Lead Generations

Client Overview:

Client: Mohor Exhibition

Industry: Events & Small Business Promotion

Service: Exhibition Platform for Local Brands

Campaign Objective: WhatsApp Conversations (Inquiries & Stall Bookings)

Platform: Meta Ads (Facebook & Instagram)


Campaign Objective:

Mohor Exhibition aimed to increase visibility for their upcoming exhibition event and drive WhatsApp conversations from potential stall vendors and interested visitors. The focus was on building trust, excitement, and awareness through direct communication.

Client Image
Client Image

Strategy:

  • Launched a message-optimized ad campaign on Facebook & Instagram
  • Targeted users interested in local events, small businesses, handicrafts, food & apparel
  • Highlighted clear benefits for exhibitors (sales exposure) and visitors (unique experiences)
  • Used WhatsApp CTAs for frictionless engagement and faster conversions

Result:

The campaign delivered direct WhatsApp conversations, helping the brand fill stalls, answer real-time queries, and generate excitement before the event. By tapping into an engaged local audience, Mohor Exhibition reached potential customers while keeping cost-efficiency high.

Key Takeaway: This campaign proves that Meta Ads + WhatsApp = Direct Growth. For the Mohor Exhibition, it wasn’t about just impressions. it was about real conversations that led to real action. For any local business or event, this is how you scale visibility and engagement without bloated budgets.

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