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Case Study: Mercely's Ice Cream

From Spoon to Screen:
Mercely’s Ice Cream
Generates 8K+ Shares with One Tasty Reel

Remarkable Growth Achieved

52K

Total Views

3K

Total Likes

8K+

Total Shares

1

Total Influencer

Client Overview:

Name: Mercely’s Ice Cream

Category: Premium Ice Cream Brand

Objective:

To position Mercely’s as a go-to brand for premium, indulgent ice creams among young urban audiences. The goal was to create buzz, increase footfall to retail points, and drive digital engagement through a hyperlocal influencer.

Strategy:

Influencer Collaboration
Partnered with Dilse Hyderabadi, a trusted lifestyle content creator with strong regional appeal in Hyderabad.
Content Creation
Co-created a fun, food-focused reel showcasing Mercely’s ice cream varieties.
Relatable Style
Captured authentic reactions and inviting visuals in a local dialect for stronger connection.
End-to-End Execution
Managed scripting, approvals, scheduling, and publishing for smooth execution.

Report:

Achieved organic views from a single influencer reel within 5 days of publishing.
Generated likes and hundreds of comments asking about availability and flavors.
Achieved CPV, indicating excellent value and resonance with the target demographic.
Content was approved and published within 36 hours, enabling real-time campaign momentum.

Key Takeaway: “Leveraging a regionally loved content creator like Dilse Hyderabadi brought strong brand visibility with minimal spend. Creating experiential, relatable content in a local dialect helped form a genuine connection with viewers.”

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