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Case Study: McDerma

From Zero to Verified:
Recovering McDerma’s Local Search
Presence After GBP Suspension

Client Overview:

Business Name: Dr. Rekha Chaudhary’s | McDerma

Industry: Dermatology & Hair Transplantation

Location: Local, service-based business

Objectives:

Reactivate a fully compliant Google Business Profile.
Regain visibility in local search and Maps.
Build trust and discoverability for dermatology and hair transplant services.
Ensure long-term stability and prevent future suspensions.

Challenges:

Suspended GBP profile, leading to zero visibility on Google.
No profile meant no customer engagement, reviews, or direction requests.
High dependency on local discovery for patient inquiries.
Needed quick and compliant restoration of her online presence.

Strategy

Conducted thorough keyword research related to dermatology and hair transplant services.
Identified that the previous GBP violated Google’s guidelines, which led to suspension.
Created a new Google Business Profile with a revised and compliant business title.
Strategically restructured and optimized the new profile for local SEO.
Ensured proper categorization, NAP consistency, and business verification steps.
Submitted the profile for approval and successfully got it verified by Google.

Result:

After a complete suspension wiped out McDerma’s local visibility, our strategy brought their Google Business Profile back to life with full compliance and optimized local SEO:

Successfully reactivated a fully compliant Google Business Profile, regaining control of their online presence.
Restored visibility on local search and Google Maps, putting McDerma back on the radar for potential patients.
Built renewed trust and discoverability for their dermatology and hair transplant services, driving more patient inquiries.
Ensured long-term profile stability and compliance to prevent future suspensions, securing ongoing local presence.

Key Takeaway:

This project demonstrated that when a Google Business Profile is suspended due to guideline violations, simply appealing isn’t enough. Sometimes, the only way to recover is to delete the non-compliant profile and start fresh with a fully compliant, strategically optimized new profile.

Conclusion:

What made this project successful: New Profile creating and deleting her previous one cause it was violating the guidelines. Tahts the reason her profile was suspended.
Key takeaway for future projects

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