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Case Study: Heritage Foods

Heritage Foods Builds Brand Love with 8 Influencers
with 11.3M+ Views

Heritage Foods Logo

Remarkable Growth Achieved

11.3M+

Total Views

8

Total Influencers

11.5K+

Total Likes

Multiple Weeks

Campaign Duration

Client Overview:

Name: Heritage Foods

Category: Dairy / FMCG – Premium Ghee Product

Total Influencers: 8

Key performance indicator:

  • Total Views: 11.3M+
  • Total Likes: 11.5K+

Objective:

To establish Heritage Foods as a trusted, premium, and culturally rooted brand across diverse product lines from ghee and milk to functional dairy and yogurt using strategic influencer-led campaigns.

Overall Strategy:

  • Leverage hyper-local, credible influencers across parenting, wellness, and food niches to drive awareness and brand trust.
  • Encourage product trials.
  • Highlight unique product benefits like purity, heritage, health, and taste.
  • Connect emotionally with regionally segmented yet quality-conscious consumers.

Product Highlights:

Heritage Gawa Ghee
Influencers: Atanur Rannaghar (West Bengal) & Abinas Nayak (Odisha)
Views: 4.9M | Likes: 3K

Approach: Focused on purity and aroma via festive local recipes
Takeaway: High saves/shares; strong intent to try observed in comments

Heritage Milk
Influencers: Ankitajain & Deepika Kewalramani
Views: 3.6M+ | Likes: 3K

Approach: "#MomApproved" morning routines with real family moments
Takeaway: High trust, strong brand mentions in comments

Heritage Livo Milk
Influencer: Sravya Reddy
Views: 1.6M | Likes: 1.5K

Approach: Immunity and wellness-driven daily routine content
Takeaway: Great traction with health-conscious audience

Heritage Livo Yogurt
Influencers: 3 Regional Creators incl. Hello Mithrulara
Views: 1.2M | Likes: 4K

Approach: Gut health + humor in daily snackable formats
Takeaway: High engagement per view; interest in taste/availability

Conclusion:

Heritage Foods' influencer campaigns prove that blending regional relevance with authentic storytelling drives both brand trust and product trials. By customizing narratives to fit each product’s unique value, the brand effectively connected with consumers in their real lives.

Key Takeaway: In FMCG, one-size-fits-all doesn’t work. Influencer-led, purpose-driven content unlocks real engagement, deeper emotional connection, and measurable results.

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