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Case Study: GOLD Becho

4X Leads, 2X Clicks:
Inside Gold Becho’s
High-Impact Paid Campaign

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Remarkable Growth Achieved

+5–10%

Lead Conversion Rate

+4

ROAS

-80%

Cost Per Lead

+4X

Lead Generation

Client Overview:

Client: Gold Becho

Industry: Precious Metals

Service: Sell Your Gold Online from Home

Platform: Google Ads

Campaign Goal: Lead Generation (Gold Pickup Requests)


Campaign Objective:

Gold Becho wanted to make it easy for individuals to sell their gold from home, a convenient and trusted alternative to visiting stores. The goal was to generate high-intent leads for at-home gold pickup services while maintaining cost efficiency across search campaigns.

Client Image
Client Image

Strategy:

  • Search Intent Strategy
    Targeted high-conversion keywords that showed clear buying intent — like “sell gold near me” and “cash for gold at home.” The focus was on users ready to act, not just browse.
  • Geo-Focused Targeting
    Zeroed in on high-demand urban areas where gold-selling activity is higher. This ensured every impression reached people most likely to convert.
  • Mobile-First Approach
    Built the campaign for mobile users first, knowing that’s where most searches and decisions happen. Integrated WhatsApp CTAs to enable fast, frictionless inquiries. Designed for on-the-go conversions.
  • Performance Optimization
    Ran a data-driven feedback loop:
    Monitored key metrics: CTR, CPC, and CPL.
    Actively adjusted bids to double down on top-performing keywords.

Result:

Even in the lowest revenue case , the campaign shows a strong ROI and ROAS, proving high profitability and cost efficiency.
Clicks doubled in 12 weeks
Leads grew nearly 4x
Indicates strong message-market fit and performance tuning over time

Key Takeaway: “This wasn’t just a campaign — it was a conversion machine, built on deep user intent, geographic precision, and mobile-first design.”


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