Case Study

HomeCase Study

icon

Public Listed Company

Case Study: Coromandel International Limited

Gromor F-20’s Regional Strategy:
Reaps Engagement
& Inquiries with 686K Views

Gromor F-20 Campaign

Remarkable Growth Achieved

686K

Total Views

24.2K

Total Likes

2

Total Influencers

448K | 238K

Campaign 1 & 2 Views

Client Overview:

Name: Coromandel International Limited

Category: Fertilizers & Agri-inputs


Objective:

To promote Gromor F-20 as a high-quality, effective fertilizer that improves crop health and yield. The goal was to build regional trust, educate farmers, and drive product demand through credible agricultural influencers.

Gromor F-20 Overview
Gromor F-20 Strategy

Strategy & Execution:

  • Influencer Selection
    Campaign 1: Partnered with Suresh Farmer, a well-known Telugu-language farming influencer.
    Campaign 2: Engaged a second regional influencer with proven reach among farming communities.
  • Content Focus
    Campaign 1: #FarmingWithTrust theme, showcasing before-after crop comparisons, tips, and testimonials shot on the influencer’s farmland.
    Campaign 2: Created region-specific video content at actual farmer locations, highlighting crop success stories and simple application.
  • Execution Speed
    Campaigns executed within 48–96 hours post-approval to align with sowing timelines.
  • Full-Stack Management
    From ideation to publishing, ensuring consistent and authentic messaging.

Report:

The campaigns achieved a total of 686K views and 24.2K likes.
High engagement included questions on usage, dosage, and crop suitability.
Gromor F-20 was organically discussed in farming groups and reels.
Educational content led to longer watch times and strong viewer retention.
Retail impact was notable, with increased product-related inquiries post-campaign.

Key Takeaway: “In agriculture, credibility beats scale. By working with one trusted influencer per region, Coromandel created authentic content that resonated deeply, sparked meaningful conversations, and converted awareness into real-world product interest.”


Our Work

Let’s Build Your Dream Website Today

Learn how our strategic approach turns branding into a driver of measurable business performance

Book a Free Consultation Now!