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Case Study: Coolex Air Conditioning

Scaling Local Reach:
How Coolex Air Conditioning
Won Pune’s Market

Remarkable Growth Achieved

116

Calls Received

47

Directions Requests

71

Website Clicks

Client Overview:

Name: Coolex Air Conditioning

Category: Local SEO (AC Servicing)

Overview:

Coolex Air Conditioning is a trusted name in Pune for reliable and energy-efficient air conditioning solutions. With years of expertise in the HVAC industry, they specialize in providing top-quality installation, maintenance, and repair services for residential, commercial, and industrial clients.

Challenges:

Low visibility in local search results.
Poor keyword rankings.
Minimal customer engagement.
Low Google rating (average of 3 stars) and limited reviews.

Strategy:

High-intent keyword mapping to align with AC services.
Strategic keyword placement on targeted landing pages.
Content authority building with SEO-optimized resources.
Improved keyword rankings for high-intent terms.
User engagement enhancement with valuable content.
Google My Business optimization with seasonal updates.

Results:

• Significant increase in calls and inquiries.
• Generated high-intent leads through targeted engagement.
• Boosted Google Maps rankings with keyword optimization.
• Improved credibility with higher ratings and reviews.

Conclusion:

Coolex Air Conditioning successfully scaled its local presence through precise SEO strategies and GMB optimization. By targeting the right audience, enhancing visibility, and improving trust, the brand has established itself as a leading AC services provider in Pune with strong potential for continued growth.

Key Takeaway: “Optimize local SEO with intent-based keywords, maintain accurate business details, and regularly update content to build trust and dominate local markets.”

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